Becoming a Preferred Business Partner (PBP) with Lakeland REALTORS® puts your business directly in front of 1500+ engaged real estate professionals who value trusted local partnerships.
This isn’t just a membership. It’s a relationship.
As a Preferred Business Partner, you’ll gain meaningful access, increased visibility, and opportunities to build long-term connections with the professionals driving the local real estate market.
**Sponsorship opportunities are available exclusively to Preferred Business Partners.**
Our Preferred Business Partner membership is comprised of people involved in a business related to real estate but who are not a licensed Real Estate Broker, Broker/Sales Associate, or Certified Appraiser/Trainee.
Why Partner With Lakeland REALTORS®?
Lakeland REALTORS® is a professional trade organization chartered by the National Association of REALTORS®, proudly serving our members and community for over 100 years.
We advocate for:
Private Property Rights
Affordable Housing Opportunities
Reasonable Taxes & Utility Fees
A Strong, Ethical Real Estate Industry
When you partner with us, you align your business with a respected organization that REALTORS® trust.
What You Get As A Preferred Business Partner
Direct Access To REALTORS® Who Matter
Preferred Business Partners enjoy year-round opportunities to connect with REALTORS® both in person and online.
Your Benefits Include:
Exposure to 1500+ REALTOR® members
Listing in our online Business Partner Directory
Invitations to exclusive networking and member events
Access to our weekly broadcast newsletter
Eligibility to serve on committees
Opportunity to teach Continuing Education courses (with Education Committee approval)
New Partner welcome spotlight
Supra® key access* for eligible licensed professionals
**Supra® access available to qualifying licensees such as inspectors.
Sponsorship & Marketing Opportunities
Preferred Business Partners have exclusive access to sponsorship opportunities that elevate brand visibility and strengthen relationships.
From education classes and networking events to major association initiatives, sponsorship allows you to:
Put your brand in front of your ideal audience
Demonstrate industry expertise
Build credibility and trust with REALTORS®
Support the REALTOR® community and local causes
Who You’ll Be Reaching
Our membership includes:
REALTORS® and brokers
Appraisers
Lenders
Inspectors
Service Providers
These are professionals actively working in the market and seeking reliable partners they can recommend with confidence.
What Our Partners Say
“This partnership goes beyond sharing our products and services. It’s about building relationships and making a positive impact. Being a Preferred Business Partner is an investment in both yourself and your company.”– Mary Stephenson, Preferred Business Partner Since 2008
“Their events put us directly in front of our target audience, allowing us to build relationships, share expertise, and support the community we’re proud to serve.”– Ben Johnson, Preferred Business Partner since 2019
Membership Options
We offer flexible partnership tiers to fit your business size and goals, including options for multiple representatives from your company. Here’s our pricing tiers for 2026:
Ready To Grow With Us?
We value our Preferred Business Partners and the vital role they play in supporting our REALTOR® community. To apply, scan the QR code above or click the Apply button below. If you have any further questions, you can email our Members Services Director Suzanne Fry or call us at 863-687-6111.
